London Games Network: First Online Event!

An evening of talks from respected professionals in the games industry. LGN goes virtual with our first online event!

About this Event

Product Madness is proud to announce our second event for the games industry. Come and join us from the comfort of your home for an evening of insightful talks and some great networking opportunities!


Rob Sandberg will kick us off with his talk, "From floppy discs to in-app purchases: 25 years of building games." He is the Production Manager here at Product Madness, with a wealth of experience from the industry, previously working for studios such as EA, Crave Entertainment and Groove Games on titles across multiple platforms.

Our guest speaker is James Dobrowski, VP of Product Development at CCP. James joined CCP towards the end of 2016 to start a new studio in central London, focused on the development of CCPs next MMO game. Three years and several game concepts later, the team in London are growing rapidly as they approach the production phase of their first title. Intended for people looking to start a new studio, team or game project, or developers who are part of a growing team, in this talk James will share the many challenges, mistakes, and learnings he’s made along the way, covering hiring, team culture, how to decide on a first project, and how to keep it all rolling successfully as you expand.

To round off the event in style we have Saikala Sultanova with her talk, "Performance Madness." Saikala drives UA & Growth efforts at Product Madness. In this talk, she will give an overview on Growth team activities know-how, covering paid User Acquisition, Ad Monetisation, Re-engagement, ASO and Creative performance way. She has previously led the User Acquisition strategies and execution for some of the biggest names in mobile gaming space, including Ubisoft Mobile, Space Ape Games, Miniclip and Plumbee.On top of her day job, Saikala actively contributes to the UA Society: a not-for-profit organisation designed to promote collaboration and expertise-sharing among Mobile App Growth professionals around the world.


18:30 - Introductions

18:40 - Rob Sandberg - From floppy discs to in-app purchases: 25 years of building games

19:15 - James Dobrowski - Building a new studio, with hindsight as an ally

19:50 - Saikala Sultanova - Performance Madness

20:30 - Closing remarks

This even will be hosted via Zoom and you will receive a webinar link with your Eventbrite ticket.

We look forward to welcoming you to our virtual event!

Date: Thursday 21st May

Stream starts: 18:30 GMT

For more info go to

May 11, 2020 at 11:30am - 2:30pm

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