About this Event
Customer needs exist at two levels – stated and unstated. Surveys and other formal tools such as interviews focus on the stated needs. While there is nothing wrong with that per se, such methods fail to bring out the “real” needs which often lie sub surface.
Understanding these “real” needs of the customer is key to winning over their hearts and minds. This is applicable to products and services as well. However, sadly – very few companies take the time to do this properly.
This workshop introduces you to superior ways to uncover customer needs and find ways to fulfill them without giving away the farm. You will learn:
1. Three levels of customer satisfaction and triggers for the same
2. How to design your product / service to meet each of these
3. How to set your product / service apart from the competition
NOTE: The session involves hands on exercises with a real case scenario. Be prepared to interact and role play!
What people are saying about Rai and the event:
"Concepts were explained well and in different forms: spoken, drawn, written, printed."
"[Rai] highlighted important lessons to remember on developing marketing products and maintaining customers loyalty."
"Easy to follow and understand."
"Lots of application to my own business."
"Even though I'm a service business, I was able to relate the product examples to my own business."
"My favorite workshop thus far!"
Questions about the event? Contact Christine Rice at 801-957-5441 or firstname.lastname@example.org
Customers Forever is sponsored by:
The KPI System
Utah Small Business Development Center
9690 S 300 West
Building 5, Floor 1, Room 101
Sandy, UT 84070
Google map and directions