We invite you to join the Utah Digital Marketing Collective at ZAGG on Wednesday, February 19th 2020
We have an amazing night planned, with two amazing speakers, that you do not want to miss.
Our First Presenter: Kyle Shurtz
Presentation Title: Doubling down on PPC: How to inform your other marketing channgels with PPC data
How to use PPC to double down on content marketing in 2 big ways.
#1 as a driver to inform your content strategy by giving you insight into what your audience thinks of your content quickly.
#2 by targeting content by the top bloggers and vloggers in your space to get your message in front of the right people at the right time.
How to use ppc data to inform your business and some creative out of the box ways to target your potential consumer you may not have thought of before.
Kyle is the Director of Paid Media at Avalaunch. Backed by a strong history of online advertising, Kyle leverages top media channels, industry best practices, and a few “wild bets” to create powerful campaigns. Kyle leads a team of skilled paid media marketers, who know how to ask the right questions and deliver outstanding results.
Our Second Presenter: Navah Hopkins
Presentation Title: Unlocking ROI Out of Any Budget
There's nothing more frustrating than being asked to deliver ROI when your boss or client hasn't given you enough fuel for your campaigns. In this data-backed action-item oriented power hour, we'll discuss:
- How to use business metrics and goals to ground budgets in real world profit instead of obligatory spend.
- What campaign structure choices lead to larger budget/time requirements, and how to avoid those pitfalls
- Repositioning spend as investments and using data to govern scale.
This session is meant for agencies and marketing managers who are tired of being asked to deliver the impossible.
Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions.
Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product, and ad partner teams so all could proactively empower clients to profit.
Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Who Should Attend?:
- Professional Internet Marketers
- Savvy Sales Professionals
- Marketing Directors, Managers, CMO's
- PR and Communications Professionals
- Business Owners
- Anyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!
- Actionable marketing tips & tactics
- Professional networking event
- Some tasty food
- Valuable Q&A session featuring the presenters
Wednesday, February 19th 6pm - 9pm
- 6pm - 7pm: Check-in, networking, food & refreshments served
- 7pm-8:30pm: Presentations by guest speaker(s)
- 8:30-9pm:Q&A and wrap up
910 West Legacy Center Way Suite 500,
Midvale, UT 84047
COST & RSVP DETAILS
Free for all Utah DMC members. $20 for general public/non-members.
Note: Must arrive and be checked in prior to 7pm.
Seating is limited, and attendees must RSVP in advance for admission. If you register, please plan on attending. We are ordering food for you.
If you are not a member of Utah DMC, we encourage you to join, and attend the event.
Special thanks to our Event Space Sponsor
910 W Legacy Center Way
Midvale, UT 84047
Google map and directions